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NETSTAL establishes subsidiary in the USA and appoints experienced industry leader as President

26.04.22
NETSTAL is strengthening its presence in the North American market with its new US subsidiary. Doug Haberman will lead NETSTAL Inc. as president. He will report to Renzo Davatz, CEO of NETSTAL, Member of the Executive Committee of the KraussMaffei Group and Board Director of the new company. NETSTAL Inc. is headquartered in Hebron, Kentucky.

NETSTAL Inc., the recently established US subsidiary of NETSTAL Maschinen AG, moved into its new headquarter in the beginning of March. Based in Hebron, KY, the team led by new President Doug Haberman will provide comprehensive support to customers from the U.S. and Canada, and continue to expand North American business. Doug Haberman brings 30 years of experience from the plastics industry. His previous positions include both machine and material suppliers. Between 1996 and 2007, he held various positions in injection molding machine sales at KraussMaffei Corporation. Since 2007, Doug Haberman has held several leadership positions at Audia Group of Companies, a compounding and color masterbatch company. Most recently, he managed Audia's European business from Slovakia. For his new role as president of NETSTAL Inc, Doug Haberman is returning home to the United States.

Focus on high volume applications in packaging and healthcare markets

"Strong customer relationships and application expertise are key components of the culture we want to build. I believe in leading from the front, and my first objective is get out and meet as many of our customers in person as possible. It is exciting to be part of re-launching the brand that is synonymous with high-speed molding. As processors are faced with maximizing output per square foot and more importantly per employee, I believe NETSTAL's machinery and systems capabilities are well positioned for growth as the calculations clearly show how we can maximize our customers return on invested capital. While we will focus on packaging and health care markets, any real high-volume application is a potential NETSTAL customer", says Doug Haberman.
Renzo Davatz, CEO of NETSTAL and member of the Executive Committee of the KraussMaffei Group, states: "I am very pleased to welcome Doug Haberman as our President for the North American organization of NETSTAL. Doug's clear focus on our customers combined with a team-oriented winner mentality will be important elements for future growth in the U.S. and Canada as one of NETSTAL's core markets. Our product portfolio, for instance the ELIOS range for thin-walled packaging and the new PET-LINE with side-entry, is tailor made for this market. Together with our U.S. team we can and will make the difference in creating best solutions for our customers' specific applications."

New facilities for sales, service and applications engineering

The new North American headquarters in Hebron will serve as administrative hub for the United States and Canada. "Beyond warehousing our growing spare parts inventory, this location will also have a machine demonstration area and a separate space to refurbish machines in the future. NETSTAL's field-based service, applications development, and sales team remains solely focused on helping our customers to fully realize the advantages of the NETSTAL technology", emphasizes Doug Haberman. The NETSTAL Inc. team currently consists of 24 employees. "We can't stop there and are already recruiting both sales and field service talent to further expand our business", Doug Haberman concludes.